Sales | The USP Playbook
Learn how you can leverage the power of a compelling USP to skyrocket sales and much more!
A USP helps to define your brand. It tells people what you are bringing to the table and states a promise that you'll deliver throughout your products and service offers.
In other words, it helps you stand out!
What is a USP?
USP stands for Unique Selling Proposition (or Point) and every business needs one. It’s easy to spot a USP once you see one in action. It’s the service or product that you offer which no other business is currently offering to their clients.
A USP goes beyond just a simple catch phrase or logo. It involves every aspect of your brand, starting with how your company is different from others on the market.
And your USP should be part of every marketing component as well, including your advertising campaigns and social media growth.
It’s essential that your USP is highlighted in your advertisements.
If it’s not in the (keyword-rich) headline, it should be in the very first line of your ad.
And remember, to always keep things focused on the customer, not on yourself.
Show them the benefits your product or service and how it will benefit them.
Some great USP examples in advertising would be in the coaching field. Instead of simply advertising your class, course or platform, focus on going the extra mile. Perhaps your USP could include personal assistance or being available at extended times.
If you're stuck, try searching Google to look up your competitors: enter your top five keywords (based on impressions) and see who your real competitors are. Then, try to determine what their USP is.
This will not only help you keep a pulse on your market, but it will make it easier for you to come up with a USP of your own based on what the market wants as well as what may be missing.
For example, if you’re selling top-line leather bags like Saddlebag Leather, your competitors online may be knock-off brands rather than other high-end leather companies.
Now see what those competitors are offering and how you can beat those offers.
What can you do differently? How can you stand out?
THE USP PLAYBOOK
- Find out how you can create a stand-out brand that will outsell and outlast the competition, easily!
- Discover how you can quickly uncover what your USP should be in order to build a loyal customer base!
- Uncover the strategies to developing a winning USP to close your first customers or enhance your existing sales strategy!
- Learn how you can leverage the power of a compelling USP to skyrocket sales!
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Why Learn With Scott?
A career sales and marketing executive. Scott re-writes the playbook on sales, marketing, brand and take to market strategy. From startups to enterprise, Scott’s worked with execs and entrepreneurs to 10x their businesses.
He’s sold and marketed to the most iconic F500 / F100 brands throughout his career. His work has been featured in over 100+ news sites and publications. He speaks globally at industry conferences and has had articles and insights featured in Forbes, Wall Street Journal, Hackernoon, The Startup and others.
He currently runs a global SaaS sales and marketing organization, is the founder of ROI Overload (roioverload.com), the #1 Sales, Marketing, Business & Entrepreneurship publication and is the host of the Success Story podcast (podcast.scottdclary.com) where he interviews inspirational people, mentors and leaders.